RIMOWA x SOLAYA: When AI Meets Heritage Craftsmanship

In an era where storytelling and sustainability go hand in hand, RIMOWA’s latest partnership with SOLAYA is a shining example of how luxury brands can merge heritage with innovation effortlessly.

At VivaTech 2025, amidst an ecosystem buzzing with tech breakthroughs, RIMOWA stood out—not just for its iconic aluminum grooves, but for how it’s reimagining content creation through artificial intelligence. Together with SOLAYA, a French startup specializing in AI and computer vision, RIMOWA unveiled a new chapter in digital storytelling: RE-CRAFTED Digital Content Generation.

A New Look at Pre-Loved Luggage

RIMOWA's RE-CRAFTED line has always celebrated the beauty of second chances, pre-owned luggage reconditioned and revived to tell new stories. But capturing the uniqueness of each restored piece for digital platforms was no small feat. Traditional photo shoots were time-consuming, expensive, and inflexible.

That’s where SOLAYA came in. With its cutting-edge, AI-powered platform, what once took hours (or even days) can now be done in under 60 minutes. All it takes is a smartphone and a specialised mount.
No complex lighting setups, no massive production crews, just smart tech doing the heavy lifting.

What This Means in Practice

Using AI and computer vision, SOLAYA allows the RIMOWA team to

➡️Scan each RE-CRAFTED suitcase and generate photorealistic 2D and 3D visuals.
➡️These assets are ready for use across e-commerce, social media, AR/VR environments, and more
➡️The platform enhances, ensuring every scratch, patina, and curve is preserved in striking digital fidelity

Each luggage item now gets the spotlight it deserves, without compromising on efficiency or environmental impact.

Looking Ahead

The fusion of luxury and AI may seem like an unlikely pairing, but when done with intention, the results are stunning.

RIMOWA x SOLAYA proves that even the most storied brands can innovate without losing their soul.

As digital demands continue to rise, we’re likely to see more luxury houses turning to startups like SOLAYA, not just to keep up, but to lead the way.