Loro Piana’s Sweatshop Scandal: What It Reveals About Luxury’s Dark Side

Luxury label Loro Piana, owned by LVMH, is under court monitoring in Italy after jackets bearing its name were found in an illegal Milanese sweatshop. Workers there were:

• Paid just €4/hour

• Working 90+ hours/week

• Living inside the factory

• Many were undocumented immigrants
  
  

The workshop wasn’t directly hired by Loro Piana, but by an unapproved subcontractor, a common loophole now under fire in the Italian luxury world.


A Pattern or an Exception?

This case follows similar scandals involving Dior, Armani, and Valentino. Italian courts say it's part of a “generalised method” to cut labour costs while maintaining high-end pricing.

Imagine: a €118 production cost for jackets that sell at €3,000+.

Final Take: Can Luxury Stay Luxurious Without Ethics?

The Loro Piana case is more than a headline, it’s a reflection of a deeper dilemma in the industry. In a world where image is everything, the cracks are showing. But technology offers hope, a way to align the artistry of luxury with the ethics of modern business.

And for brands like Loro Piana, the road ahead will be about more than damage control, and it will be about reinventing trust.



by The Luxe News